Rating: оценка и рейтинги

Узнайте, что такое оценка на числовой шкале в микроразметке.

Rating - Тип Schema.org

Описание: Оценка - это оценка на числовой шкале, например, от 1 до 5 звезд.

Микроразметка Rating - это оценка на числовой шкале, например, от 1 до 5 звезд. Этот тип данных используется для оценки продуктов, услуг или контента на веб-сайтах. Добавление микроразметки Rating позволяет поисковым системам и другим сервисам лучше понимать и отображать рейтинги пользователей.

Совет: При использовании микроразметки Rating убедитесь, что оценка соответствует действительности и отображается явно на странице. Избегайте манипуляций с рейтингами, так как это может отразиться на доверии к вашему сайту.

Свойство	Ожидаемый тип	Описание
Properties from Rating
`author`	Organization или Person	Автор этого контента или оценки. Обратите внимание, что author особенный в том, что HTML 5 предоставляет специальный механизм для указания авторства с помощью тега rel. Это эквивалентно данному и может использоваться взаимозаменяемо.
`bestRating`	Number или Text	Наивысшее значение, разрешенное в данной системе оценки. Если bestRating не указан, предполагается 5.
`ratingExplanation`	Text	A short explanation (e.g. one to two sentences) providing background context and other information that led to the conclusion expressed in the rating. This is particularly applicable to ratings associated with "fact check" markup using ClaimReview.
`ratingValue`	Number или Text	The rating for the content.Usage guidelines:Use values from 0123456789 (Unicode 'DIGIT ZERO' (U+0030) to 'DIGIT NINE' (U+0039)) rather than superficially similar Unicode symbols.Use '.' (Unicode 'FULL STOP' (U+002E)) rather than ',' to indicate a decimal point. Avoid using these symbols as a readability separator.
`reviewAspect`	Text	Этот обзор или рейтинг относится к данной части или аспекту предмета обзора.
`worstRating`	Number или Text	Наименьшее значение, допустимое в этой системе оценок. Если worstRating не указано, предполагается значение 1.
Properties from Thing
`additionalType`	Text или URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
`alternateName`	Text	Псевдоним для элемента.
`description`	Text или TextObject	Описание элемента.
`disambiguatingDescription`	Text	Подсвойство описания. Краткое описание элемента, используемое для различения от других, схожих элементов. Для того чтобы описание было полезным для разрешения неоднозначности, может потребоваться информация из других свойств (в частности, name).
`identifier`	PropertyValue или Text или URL	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
`image`	ImageObject или URL	An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage`	CreativeWork или URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Обратное свойство: mainEntity
`name`	Text	Название элемента.
`potentialAction`	Action	Указывает на потенциальное действие, описывающее идеализированное действие, в котором этот объект мог бы выполнять роль 'объекта'.
`sameAs`	URL	URL страницы для ссылки, однозначно указывающей на идентичность объекта. Например, URL страницы объекта на Википедии, записи в Wikidata или официального веб-сайта.
`subjectOf`	CreativeWork или Event	Свойство Schema.org - subjectOf: A CreativeWork or Event about this Thing. Обратное свойство: about
`url`	URL	URL объекта.

Instances of Rating may appear as a value for the following properties

Свойство	On Types	Описание
contentRating	CreativeWork	Official rating of a piece of contentâ€”for example, 'MPAA PG-13'.
reviewRating	Review	The rating given in this review. Note that reviews can themselves be rated. The reviewRating applies to rating given by the review. The aggregateRating property applies to the review itself, as a creative work.
starRating	FoodEstablishment или LodgingBusiness	Официальный рейтинг для гостиничного бизнеса или питательных заведений, например, от национальных ассоциаций или органов стандартизации. Используйте свойство author, чтобы указать организацию-рейтингорганизацию, например, в виде Организации с именем, таким как (например, HOTREC, DEHOGA, WHR или Hotelstars).

More specific Types

Examples

Example 1

No Markup Microdata RDFa JSON-LD Structure

Example notes or example HTML without markup.

Kenmore White 17" Microwave
<img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
Rated 3.5/5 based on 11 customer reviews

$55.00
In stock

Product description:
0.7 cubic feet countertop microwave. Has six preset cooking categories and
 convenience features like Add-A-Minute and Child Lock.

Customer reviews:

Not a happy camper - by Ellie, April 1, 2011
1/5 stars
The lamp burned out and now I have to replace it.

 Value purchase - by Lucas, March 25, 2011
4/5 stars
Great microwave for the price. It is small and fits in my apartment.
...

Example encoded as Microdata embedded in HTML.

<div itemscope itemtype="https://schema.org/Product">
  <span itemprop="name">Kenmore White 17" Microwave</span>
  <img itemprop="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div itemprop="aggregateRating"
    itemscope itemtype="https://schema.org/AggregateRating">
   Rated <span itemprop="ratingValue">3.5</span>/5
   based on <span itemprop="reviewCount">11</span> customer reviews
  </div>

  <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">

    <!--price is 1000, a number, with locale-specific thousands separator
    and decimal mark, and the $ character is marked up with the
    machine-readable code "USD" -->
    <span itemprop="priceCurrency" content="USD">$</span><span
          itemprop="price" content="1000.00">1,000.00</span>

    <link itemprop="availability" href="https://schema.org/InStock" />In stock
  </div>

  Product description:
  <span itemprop="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>

  Customer reviews:

  <div itemprop="review" itemscope itemtype="https://schema.org/Review">
    <span itemprop="name">Not a happy camper</span> -
    by <span itemprop="author">Ellie</span>,
    <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
    <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
      <meta itemprop="worstRating" content = "1">
      <span itemprop="ratingValue">1</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="reviewBody">The lamp burned out and now I have to replace
    it. </span>
  </div>

  <div itemprop="review" itemscope itemtype="https://schema.org/Review">
    <span itemprop="name">Value purchase</span> -
    by <span itemprop="author">Lucas</span>,
    <meta itemprop="datePublished" content="2011-03-25">March 25, 2011
    <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
      <meta itemprop="worstRating" content = "1"/>
      <span itemprop="ratingValue">4</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="reviewBody">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div>

Example encoded as RDFa embedded in HTML.

<div vocab="https://schema.org/" typeof="Product">
  <span property="name">Kenmore White 17" Microwave</span>
  <img property="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div property="aggregateRating"
     typeof="AggregateRating">
   Rated <span property="ratingValue">3.5</span>/5
   based on <span property="reviewCount">11</span> customer reviews
  </div>

  <div property="offers" typeof="Offer">
    <!--price is 1000, a number, with locale-specific thousands separator
        and decimal mark, and the $ character is marked up with the
        machine-readable code "USD" -->
    <span property="priceCurrency" content="USD">$</span><span
      property="price" content="1000.00">1,000.00</span>
    <link property="availability" href="https://schema.org/InStock" />In stock
  </div>

  Product description:
  <span property="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>

  Customer reviews:

  <div property="review" typeof="Review">
    <span property="name">Not a happy camper</span> -
    by <span property="author">Ellie</span>,
    <meta property="datePublished" content="2011-04-01">April 1, 2011
    <div property="reviewRating" typeof="Rating">
      <meta property="worstRating" content = "1">
      <span property="ratingValue">1</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="reviewBody">The lamp burned out and now I have to replace
    it. </span>
  </div>

  <div property="review" typeof="Review">
    <span property="name">Value purchase</span> -
    by <span property="author">Lucas</span>,
    <meta property="datePublished" content="2011-03-25">March 25, 2011
    <div property="reviewRating" typeof="Rating">
      <meta property="worstRating" content = "1"/>
      <span property="ratingValue">4</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="reviewBody">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div>

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "3.5",
    "reviewCount": "11"
  },
  "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.",
  "name": "Kenmore White 17\" Microwave",
  "image": "kenmore-microwave-17in.jpg",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "price": "55.00",
    "priceCurrency": "USD"
  },
  "review": [
    {
      "@type": "Review",
      "author": "Ellie",
      "datePublished": "2011-04-01",
      "reviewBody": "The lamp burned out and now I have to replace it.",
      "name": "Not a happy camper",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "1",
        "worstRating": "1"
      }
    },
    {
      "@type": "Review",
      "author": "Lucas",
      "datePublished": "2011-03-25",
      "reviewBody": "Great microwave for the price. It is small and fits in my apartment.",
      "name": "Value purchase",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "4",
        "worstRating": "1"
      }
    }
  ]
}
</script>

Structured representation of the JSON-LD example.

Example 2

No Markup JSON-LD Structure